Hurraine and Jade Walcott has always been shoe lovers from their early twenties ( 2000s ) and really wanted to share that passion with others, so they too can feel the joy of wearing a quality pair of shoes.
After years of research and investigation in the shoe industry, Hurraine and Jade noticed a trend or practice that meant High-Quality shoes attracted a substantially higher than expected price due to middleman fees, extra mark-ups ( distribution, warehousing and store overheads etc), which means all these fees are priced into the shoe and passed on to the customer.
So in 2019, armed with this knowledge, Walcott’s Footwear was Officially Born ( even though was in the works prior)
We decided to address this issue by operating on an MTO ( Made To Order ) Business Model.
MTO – What does it mean for you?
- Your shoes are not pre-made but Handcrafted when you order direct with us. ( this way we cut out the overhead fees associated with Warehousing/Storage – a saving we have passed on to you
- We are an online-only Business, meaning we do not have the extra overheads associated with running a physical store front – this saving we have also passed on to you in how we price our shoes.
- We have no middle men, so all orders are sent directly to our factories where they are handcrafted by our Expert Artisans Craftsmen with the very best leathers.
- MTO means there are no excessive margins. It's just between you and us. And this is what allows us to offer you such high quality shoes at an affordable price